YOYOSO was founded in 2014 by Huan MA, in Korea. YOYOSO is an international franchise of fashion and "fast fashion" department stores, the company stands out especially for creating products in the kawaii style as well as aesthetic. The core value is "Creativity, Fashion, High Quality, and Low Price". At present, there are more than 1000 YOYOSO stores in more than 380 cities and more than 40 countries around the world, including China, Russia, Malaysia, the Philippines, Australia, New Zealand, Mexico, India, South Africa, Hungary, Mongolia, Ecuador. , Colombia, Mexico and the United States.